2025 Networking Guide
Job searching in 2025 is challenging. The market is overcrowded, timelines are unpredictable, and even strong candidates wait longer than expected to find their next role.
While there’s no one-size-fits-all solution, there are ways to position yourself and stand out. Talking to people in your industry, learning from their experiences, and sharing your goals can lead to introductions or even access to hidden opportunities.
Let’s walk through some ways to build connections that support your job search:
Networking is Just a Conversation
There’s often pressure around the word “networking,” but really, it’s just about connecting with others. It can be as straightforward as reaching out to someone who’s working in a role you’re interested in, reconnecting with a former coworker, or offering your support to someone else navigating the job search.
Know What You’re Looking For
Before starting conversations, take the time to think through what your goals are. You don’t need to have everything figured out, but having a general sense of your direction will make it easier for others to support you. What kind of roles are you targeting? What industries or types of companies are you interested in? What skills do you want to use or develop? You can summarize your focus in a sentence or two when introducing yourself—whether it’s on LinkedIn, in an email, or during a call. Having just the basic answers to these questions will help immensely when seeing if those connections have any tips or know of any opportunities that could be a match for you.
Reconnect with People You Already Know
Some of your most valuable connections may be people you’ve already worked with or studied alongside. If you’re job searching, it’s worth checking in with former colleagues, classmates, managers, or mentors. Let them know you’re exploring new roles and share a bit about what you’re looking for.
Use LinkedIn to Build Visibility
LinkedIn is a powerful tool for job seekers—but not just as a resume platform. Use it to engage with others in your industry, follow companies you’re interested in, and join in on relevant conversations. Thoughtful comments, shares, or posts can help keep you visible and top of mind in your network. It can also help showcase your expertise in your field.
Make the Most of Informational Interviews
Informational interviews are a low-pressure way to learn about different roles, industries, or career paths. They also help build relationships more naturally. If someone agrees to chat with you, come prepared with a few thoughtful questions, and keep the conversation focused and respectful of their time. After, send a thank you note and stay in touch.
Take a Steady, Manageable Approach
Networking doesn’t have to be time-consuming or overwhelming. You don’t need to reach out to dozens of people each week. A few consistent actions—like reconnecting with one person, commenting on a couple posts, or following up on a previous conversation—can add up over time.
Let Swoon Help Expand Your Reach
If you’re feeling like your job search isn’t gaining traction, working with a staffing partner like Swoon can help. Our recruiters are connected with hiring managers across various industries and can introduce you to opportunities that may not be publicly posted. We take the time to get to know you and advocate for your strengths.
Final Thought
There’s no perfect formula for job searching, and no single strategy guarantees results. But building real connections can help you stay informed, feel supported, and create momentum when things feel slow.